The portal brings buyers.Reputation brings sellers.
Portals supply demand and charge for it. Instructions come from what a vendor reads about you before they call — and from whether anyone answered the last person who complained.
Open source projects
Public on github.com/JIGGAI
AI plugins
Published on npm, free to install
AI plugin installs
66,018 to date, per npm
AI monthly plugin installs
2,811 in August 2026, per npm
What we hear in the first hour.
Not a generic list. These are the ones that come up in businesses shaped like yours.
We pay the portals for buyers and win instructions on reputation we never manage.
The half you pay for is the half you control least. The free half is the reviews nobody answers.
A tenant complaint sat public for a couple weeks.
Lettings reviews are read by prospective landlords, who are the customer. Response time is the whole signal.
Applicants get chased when someone has a spare hour.
First response usually takes the applicant, and after six o’clock nothing is stopping the other agency.
New listings go on the portals and nowhere social.
The listing is already written and photographed. Reusing it is the cheapest content you will ever have.
Our landlord database has not been contacted in two years.
The most valuable list in the business, unworked, and increasingly one nobody could prove opted in.
The portal rents you demand. Your reputation is the only part you own.
So the work worth automating is the part the portals do not touch: answering every review fast, and staying present between instructions.
The software already in the building.
We do not arrive with a platform to sell you. We arrive expecting these, and the work is usually in the gaps between them.
CRM
Reapit, Alto, Jupix, Propertybase. Where applicants, vendors and landlords live, and where nothing chases itself.
Portals
Rightmove, Zoopla, Zillow. Where listings are already written, photographed and structured.
Google Business Profile
Per branch, and where a vendor forms an opinion before a valuation call.
Property management software
Where maintenance issues become tenant complaints if nobody watches them.
Messaging
Applicant and landlord contact, and whatever record exists of consent to use it.
Social accounts
Usually the newest negotiator’s job, and abandoned when they are busy.
Answering the review a vendor is about to read.
Roughly what one entry in your report looks like — a real shape, with the numbers changed.
- What we saw
- Reviews across branch profiles going unanswered long enough for the next reader to see them first, negative ones discovered by a director rather than the branch, and the lettings side attracting complaints that prospective landlords read as a warning.
- What it costs today
- Instructions are won and lost on that page. An unanswered complaint sitting above a run of good reviews reframes the whole profile for exactly the reader you most want.
- What we would build
- Monitoring per branch, immediate text and email escalation to the branch manager on anything negative, drafted replies for approval in the agency’s voice, and a weekly summary showing what arrived and what changed.
- How you would know it worked
- Time from review posted to reply published, share answered per branch, and valuation enquiries against the trend. The last is slow and worth watching anyway.
Anything about a specific tenancy or transaction. A public reply that references a property or a person is a data protection problem before it is a marketing one, so drafts stay general and a person decides what can be said.
What coordination work costs you.
Three numbers you already half-know. Move them until they look like your business.
re-keying, chasing status, producing the same document again
on that work specifically, not their whole job
salary, tax, benefits, desk
A 75% capture rate. The other twenty-five per cent is judgement, exceptions, and not wanting to look greedy.
This is arithmetic, not a finding. It rests on three numbers you guessed. The assessment replaces all three with numbers we observed — and tells you which of those hours are actually worth automating.
See what a real finding looks like →What the six days look like.
The most common question we get is not about AI. It is what these people will actually do in my building.
- Day 1Walk the floorWhoever is on shift
We start where the work happens, not in a meeting room. Nobody prepares anything, and the first day is mostly watching.
- Day 2Sit with the people doing itOps, admin, finance
Conversations with the roles that touch the work most, and a real task followed end to end — including the parts that happen in a group chat.
- Day 3Systems, then a read-backWhoever holds the logins
What you run, what talks to what, and where a person is currently the integration. We tell you what we saw before we leave, while it is still cheap to correct.
- Days 4–6Research and discoveryOur desks, not yours
Away from your building. We cost the work we watched, model the alternatives, and test the shortlist against your own numbers rather than a framework.
- +1 weekOne recommendationPresented in person
The single change worth making first, specified precisely enough to build — with the ranked analysis behind it and the list of what we would not automate.
The questions this raises.
Can it reply to a complaint about a specific tenancy?
It drafts something deliberately general and flags it, because a public reply naming a property or a tenant is a data protection issue before it is a reputational one. Nothing is posted without a person approving it.
Will it post our listings automatically?
It drafts posts from listings you already have and queues them for approval. Nothing publishes unreviewed — a price or an availability error published automatically is worse than a quiet feed.
We have several branches under one brand.
Each branch gets its own profile monitoring, its own alert recipients and its own summary, with one drafting voice configured across them. That is configuration and stays inside the fixed price.
Is texting our landlord list allowed?
Only where they opted in, and the system checks before every send rather than trusting the list. If consent was never recorded, that is a finding worth acting on before any campaign — and we would rather say so than run it.
Start with half an hour.
We'll tell you whether an assessment would pay for itself in an operation like yours. Sometimes the answer is no.